Hollywood Unoriginality Ratio: Be Kind Rewind

February 26th, 2008

Again, this is not intended to be a review for the movie mentioned in the thread title. The fact that Be Kind Rewind (which I saw with my family on 2/24 at Regal Santa Cruz 9) was a superb movie that managed to retain that delightful charm of Michel Gondry (despite being, for all intents and purposes, a straight-up comedy) is not the issue at hand, but rather the relative unoriginality of upcoming film releases (see previous post for enlightenment on the subject).

Surprise movie time!

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–Never Back Down
Or as I like to call it: “UFC The Movie”. I’d love to make the derivative call on this one for being a blatant promotional film for the Ultimete Faghting Champtionship, but strictly speaking this is more like your standard sports film, unoriginal in every respect except for the precise origin of its script. ORIGINAL, and the main character looks like a reincarnation of Tom Cruise.

–Run, Fat Boy, Run
I’m a big fan of Simon Pegg’s work (and work to be?), so this trailer went over well with me. And Hank Azaria?!? Sign me up! I actually saw the teaser originally, which doesn’t convey the plot very well at all, but I fully intended to see it anyway. You all should too, as it appears to be ORIGINAL.

–Baby Mama
Whatever reaction I get when I see Simon Pegg onscreen, I get the exact opposite reaction with Tina Fey. She may have gussied herself up a little bit compared to her Saturday Night Live days, but I see through her act. She’s still as smarmy and annoying as ever, and bringing in her SNL friends isn’t going to help any. I was especially depressed to see John Hodgman in this trailer, because I worship the ground he walks on. Apparently his expert con man tactics aren’t paying the bills if he has to make cameos in this dreck. And even though this is approximately the seven trillionth pregnancy antics film released this year, it’s still probably ORIGINAL enough to beat the system.

–Get Smart
I have to admit, I wasn’t excited about this movie when I originally heard about it. Maybe I was afraid of them pulling an Inspector Gadget (a fair assumption, since Gadget was very similar to Maxwell Smart and voiced by Don Adams). Luckily, humans evolved the capacity to change their minds, like, hundreds of years ago, and Steve Carell appears to be playing the role splendidly. However, as it probably clear by now, this movie is an ADAPTATION of a television show of the same name. I’ll still probably go see it.

–Sex and The City
Ugh. Bleck. Ick. So stupid. Our theater played a TV ad for Lipstick Jungle before the trailers, and the creators were trying to play it up as somehow different from Sex and The City because… it has different actresses in it? All the promotional material I’ve seen for this movie SEQUEL/ADAPTATION seems to be playing off of its success on television, and nothing else. They say trailer, but there’s so little footage that one could only really call it a teaser. I’m a sucker for Chris Noth (apparently he’s dreamy? All I know is that he’s the best detective on Law & Order: Criminal Intent), but don’t expect me to drop the Hamilton come May.

Total: 40% (2/5)

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In summary: as of a February 24th screening of Be Kind Rewind at Regal Santa Cruz 9 in Santa Cruz, CA, Hollywood was on track to be 40% unoriginal. Thanks for playing, and please go see Be Kind Rewind at your earliest convenience. Here’s Michel Gondry’s sweded version of the trailer!

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